January 10, 2024

Focus on Ethnicraft

Ethnicraft, the love story between two friends, Philippe and Benoît, and home furniture design. After a revealing trip by Benoît to Indonesia, the two friends first joined forces to export the unique pieces from this promised land of wooden furniture craftsmanship. It was in their hometown, Antwerp, that success was felt and pushed them to open a Design studio, to give life to the characterful furniture that we know today. The DNA of the studio has remained the same since its beginnings, functional creations from materials made to last.

The iconic

Signed Alain Van Havre

It was at the prestigious Eindhoven Design Academy that the studio’s in-house designer, Alain Van Havre, learned his trade. This is the same institution that produced the great figures of Dutch graphic design, Wim Crouwel and Dolly Rudeman, respectively known for the New Alphabet seen on the covers of Joy Division and the film posters featuring Marlene Dietrich in the 1920s. The influence of the Dutch Design School on the designer’s creative approach is widely recognized, as minimalism, function and innovation are at the heart of his creations. For him, “the entire collection embodies the same duality: creating a timeless product, but with a nod to the precise moment in which it is made.”

Geometric

The Geometric collection, the designer's latest, is inspired by full or suggested shapes. They give grace to the absolutely minimalist lines of the creations. Oak wood is, as usual, the great essential of this composition, we find it at Fleux on a side table with a natural varnish or tinted black.

Pi

Back to basics for the designer, with the Pi shelves that unhesitatingly recall the branches of mahogany that make up the shelves, coffee tables and dining tables of this emblematic collection with imperfect polished finishes.

Bok

Essential pieces from the designer, you will recognize the Bok collection. Available in tables and chairs, these strong, almost sculptural pieces from the Dutch designer demonstrate quality craftsmanship that is brilliantly combined with the designer's know-how. It is a great classic for fans of minimalist pieces with an assertive character.

Signed Jacques Deneef

The visual artist and designer of contemporary furniture associated with geometric shapes and bright colours, has teamed up with the Ethnicraft brand to offer unique pieces imbued with nature and innovation. Although he trained as a publicist at the prestigious Saint Luc school in Brussels, Jacques Deneef cannot be put into any box. A designer for Delvaux, an independent textile, decoration and lighting designer, the unconventional contemporary escapes labels to offer furniture with a timeless design that should not be missed at Fleux.

N701

It is in his modular sofa N701 that Jacques Deneef invites you to relax. The rounded shape of the seat ensures optimal comfort, without forgetting the aesthetic aspect. Combining the useful and the beautiful has never been easier than with Ethnicraft.